If you have a website for your business you should know that the most important thing today is to create an online identity that distinguishes you from the competition. For this, we recommend using a modern, fresh and striking design. Keep reading and we’ll show you some of the trends most used in 2016.
Flat design: One of the first companies to implement flat design was Microsoft with its Windows Phone interface in 2010. It is defined by a simple and modern design. depth effects, few shadows, and animations and transitions incorporated. The best of this type of design is that you can add dynamism to your website using a palette of striking colors and high-lighting your content with striking images. This type of design is accompanied by animations on the buttons, slides on the banners and all textures and ornate decoration that have some pages are deleted.
Advantages: This type of design is perfect for mobile devices and web pages because it enables usability and user understanding when interacting on the screen.
Parallax: This type of design differs from others because of the moving scroll of the website in which we can see that the background seems to move at a different speed than the content. This form of design is complemented by the flat design since its objective is to provide some dynamic graphics and pictures on the website.
Advantages: This resource can be used as a narrative element in your website. Also, if you need to explain a concept in several steps narrative is ideal for the user to focus on a story told through interactive images which makes your experience more fun.
Anime: The animations are being implemented increasingly in the world of digital marketing, either to explain a concept, tell a story, show a procedure or to launch a new product.
These animations are short-lived and is very common that they apply to the flat design. There are several types of animations that can be included in your page, among them are animated videos, animated icons and animated buttons to move while a page is loading.
Advantages: Gives you the best touch of interactivity to your websites. It is a way to improve the user experience while browsing your site and the best way to implement the strategy of storytelling to create a memorable concept in the minds of your consumers.
Responsive design: This type of design has taken great force in recent years as the use of smartphones has increased and people navigate more often in these devices.
Advantages: The best of this type of design is that it gives dynamism to your website forcing you to create and adjust your designs to your users browsing websites on each device.
Hover style: animations are commonly used on the images on your website. These are activated when you hover your mouse over the image and it allows the user to understand which is the image that has more content.
Advantages: The hover effects make your web site’s navigation more intuitive and appealing because the user will be notified which are the elements of the website that have some content as a link.
The most important thing to do is to focus on how informative, interactive, striking and memorable your site is. Navigation should be simple no matter what the trend design you use. Focus on highlighting the images, setting clear and explanatory texts and don’t mix too many typographies.